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In the years since its inception, it significantly toned down its focus on music in favor of original reality programming for teenagers and young adults.

MTV was one of the American cable channels which was available in other countries that became a cult hit across the world and was one of the factors in cable programming's rise to fame and American corporations overwhelmingly dominating the television economy in the 1990s.

The channel originally aired music videos and related programming as guided by television personalities known as video jockeys, or VJs. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a division of Paramount Global. It was officially launched on August 1, 1981. MTV (originally an initialism of Music Television) is an American cable television channel.